We wanted AI to become a competitive edge. With Curious we built dashboards that support leadership and harnessed AI across our daily work, from coding to marketing, and from UI design to website refreshes.
Superoperator has transformed car washing globally. Our mission is clear: we help you wash more cars. We grow the market and the number of washes while taking care of the environment, by directing cars to be washed in the right places, wash halls instead of home driveways. We were also the first to bring subscription car washing to Europe.
A strategic partnership
Our work with Curious began from a desire to take our business to the next level with AI and data. It was not about a single need or fixing slow processes, but about a wider vision. You have to stay at the front of the market, and that takes serious pace. Curious immediately understood our strategy and goals, and what they mean in practice for our business.
Before our AI solutions, refining business intelligence could be clunky and reacting to new needs took too long. Today we no longer just collect data, purpose-built dashboards and the data from our platform are harnessed directly to support leadership. We can react to changing needs instantly. This agility is a must when we want to keep our position as a pioneer.
Business sense and genuine sparring
Working with Curious has been exceptionally easy. They have the ability to listen and understand the customer's real need without any unnecessary pushing. At the same time, they dare to share their own opinion, and it is precisely this dialogue that makes the outcome better. It is valuable that a partner does not just do what they are told, but actively develops things with us.
One of the most significant things about working with the Curious crew is their ability to combine technical AI expertise with strong business sense. They are not "too nerdy", they have an excellent service mindset and an understanding of how technology turns into efficiency and better results. Curious has brought new energy and broad experience to the house, which we have been able to put to use across many areas.
AI eases daily work and creates something new
AI has changed our entire organisation's daily work. We now use it for everything: coding, marketing, creating user interfaces, and refreshing our websites.
AI is a tool that requires expertise. You have to know how to direct it and give it the right instructions for the results to be high quality.
Using AI has made our work easier on many levels, and thanks to it we can offer our customers entirely new things. The Curious attitude is contagious: they have a drive to move forward and do good work, and that positive energy has spread to other teams within our company too.
Concrete benefits and a strong recommendation
Curious has helped us run our business more efficiently and achieve better results. Their expertise has been significant support for us, and it has given us the confidence to try new ways of working. If a colleague from another company asked me about Curious, I would say I can recommend them for any kind of digital business. They are a partner who understands the whole and helps take the vision all the way to the finish line.
Erkki Aminoff
CEO
