We wanted shared tools and baseline training for the whole organisation. With Curious we set off through positive curiosity, and examples tailored to our everyday work sparked new tools, for example in marketing.
I am Mari Jokinen, Director of Digitalisation and Marketing at Soilfood. At Soilfood we are circular economy pioneers in the Nordics. We refine industrial side streams into ever higher quality products for both farms and industry.
A desire to learn and get everyone on the same level
Our situation with AI was very typical for a knowledge work organisation: some people at Soilfood used the tools actively, while for others the world was less familiar. We quickly recognised that we needed shared tools and baseline training so everyone could get up to speed.
A survey we ran beforehand showed that the new technology raised plenty of questions and real interest in learning more. We wanted support for making routines easier and to find out how AI could lighten everyone's day.
Positive curiosity as the engine of change
I spotted a LinkedIn post by Veli-Pekka from Curious and remembered him from shared projects in the past. His expertise had left a strong, positive impression, so it was easy to get in touch.
Curious stood out because they approach AI through positive curiosity. We do not want to think about AI only through efficiency. The goal was to create a cycle of trying new things that makes for smarter work.
We absolutely wanted to gather in person and give it proper time, team by team. Along with the training we also adopted an AI guideline to bring clear ground rules.
Lessons that fit everyday work
We got exceptionally good feedback on the training from participants. It hit exactly what we were after: case examples tailored to our everyday work, a way to learn and have realisations. In marketing, for example, we have already built ourselves new tools that make it easier to create presentations, build campaigns, and manage different language versions.
Working with Curious was very easy. Everything was done with a relaxed touch, exactly as agreed, and we were very happy with the outcome.
Above all I value a partner's ability to understand our business's real needs and to talk about things directly. This shared push gave us an excellent foundation to continue working together. It is great to know we have a skilled team alongside us that we can turn to and brainstorm next steps with whenever the need arises.
Mari Jokinen
Director, Digitalisation and Marketing
